Audi and the car industry are facing an uncertain future, where their traditional business models are getting obsolete at an incredible fast pace. The ask from Audi, was to envision how this future might look for them, and how they can get ahead of the competition.

We first showed them what a near future would look like, by introducing the idea of myAudi. An engine of context that collects data from the users at every touchpoint, from browsing to owning a car, and in return delivers a highly costumized and smart experience capable of anticipating what you and your car might need.